A little while back I had an audition for company that is a giant in the fitness and nutrition industry. I walked into the waiting room and saw there were dozens of other fitness actors and models waiting their turn to audition. I was excited about the opportunity to audition for this company and I felt my chances were pretty good. I’m not the best actor in the world but I work really hard to stay in top shape and my fitness resume is pretty solid. I’ve worked with many of the biggest names and companies in the industry and am a regular in the largest fitness publications. Even against the couple hundred other guys trying for the same part I liked my odds. Then I found out the casting wouldn’t be based on our skills, looks, or resume. Instead all casting wanted to see was our social media. All casting wanted to know was how many followers we had on Instagram. My odds went from solid to soiled. From good to garbage. My social media resume is basically the exact opposite of my fitness resume. It’s bad. The “audition” was a real wake up call for me. And [...]